Five freakishly good ways your small business can utilise Chrysalis finance to help avoid your patients being faced with a scary medical bill.
Do you have payment options but are not promoting them correctly? Or do you not have any payment options?
We can assist you with the correct training and marketing materials to increase your business! Many people prefer to apply to spread the cost of their purchases, so offering finance is not too hard to sell, but rather offering something your patients want.
Free Training
Training is probably the most important thing when it comes to offering payment plans. It can be a real nightmare trying to promote something if you don’t know what it is you are offering. Therefore we offer free training to all our clinics, this can be as many sessions as they need to feel confident, including a dedicated account manager who they can ask any questions needed!
Confidence is key
Don’t be haunted by the thought of introducing finance to patients. Confidence is key! Once you have all your training, you shouldn’t feel too scared to speak confidently to customers and offer the payment plans. It is proven that offering payment options to your patients increases treatment take-up and benefits them. They are much more likely to choose the treatment they want immediately, without delays, or taking their time to reconsider or even worse, go to a competitor.
Good Marketing
Good promotion increases the number of enquiries and patients deciding to proceed with treatment. It is so important that your patients are aware they can apply to spread the cost, and that you have the correct marketing material in your clinic. Making sure that it is seen and in the waiting room while they are sat, somewhere It can catch their eye! This could be one of our many materials including leaflets, posters, TV AD or more, which we provide all for you! Marketing including examples such as ‘Did you know your treatment could be XX per month’ – we can help you with anything that you need to show your patients how accessible treatment can be with flexible payment options.
Time to be social
Good social media can build awareness, drive consideration, and generate patient take-up. Making sure you know your goals and target audience is also important when thinking about social media, including tone of voice, images, and colours. Picking which treatments you want to promote, choosing your most popular treatments, and showing the monthly cost they could pay, is a great way to pull customers in. Don’t be afraid of mentioning costs. It’s what customers are eager to hear. Never try to hide behind the “it depends” approach and set off their financial fears!
Take the scare factor away with honesty and simplicity
The thing about Chrysalis, is there are no tricks. We are not a scary loans company, we build a patient promise (add link) to help patients feel supported. We always want the best for our customers, aiming to make their life that little bit easier in hard times and unexpected healthcare bills. Honesty is the best policy. This is a good option for patients, Chrysalis has helped thousands of patients. We have the “patient promise” to also help confirm the clinic’s quality and added reassurance of using Chrysalis.
Everyone loves to pay monthly, and it really is a way of taking the fright off those medical bills.
If you are one of our partner clinics and need more help, or want to join the Chrysalis family, with all the support you need to grow your business. Then contact us on 0333 32 32 23
Friday- 9:00am – 5:30pm
Saturday- 10:00am – 2:00pm
